GEO Generative Engine Optimization
When someone asks AI for a recommendation, hear your name.
Hundreds of millions of people now ask AI assistants what to buy, who to hire and which brand to trust. Generative Engine Optimization makes your brand easy for these models to find, understand, trust and cite — so you’re in the answer, not missing from it.
Sound familiar?
If you’ve said any of these, we should talk.
ChatGPT recommends our competitors, not us.
AI gets our pricing and services wrong.
We have no idea what AI says about our brand.
Totally normal — and fixable. Here’s exactly how we handle it.
What’s included
Generative Engine Optimization, done properly.
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AI visibility baseline
We test the real prompts your buyers use across ChatGPT, Gemini, Claude, Copilot and Perplexity and record who gets mentioned.
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Citation-worthy content
Original data, clear statistics, expert quotes and cited sources — the ingredients research links to higher AI visibility.
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Brand mentions that matter
Presence in the reviews, comparisons, directories, communities and press that AI models draw on.
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Entity consistency
One consistent story about your brand across your website, profiles and listings, so models don’t guess.
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AI crawler access
Checking robots rules, rendering and page speed so AI search crawlers can actually read your site.
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Share-of-voice tracking
Monthly reporting on how often and how accurately AI assistants mention you versus competitors.
How it works
From first call to compounding results.
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01
Prompt audit
Up to 50 buyer prompts tested across major AI assistants.
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02
Source mapping
Which pages and publications the AI cites — and where you’re missing.
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03
Content & mentions
Citation-ready content on your site plus earned mentions off it.
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04
Re-test monthly
Track mentions, citations and accuracy over time.
Is it for you?
Built for businesses like these.
- Brands in categories where buyers ask AI “what’s the best…?” before shortlisting.
- B2B and SaaS companies whose buyers use AI tools for research.
- Businesses that noticed AI describing them incorrectly — or not at all.
Good questions
GEO questions, answered.
What is Generative Engine Optimization (GEO)?
GEO is the practice of improving how often and how accurately your brand appears in answers generated by AI tools such as ChatGPT, Google Gemini, Claude, Microsoft Copilot and Perplexity. The term comes from a 2023 research paper by Princeton University and IIT Delhi researchers.
Can you guarantee ChatGPT will recommend us?
No — and be wary of anyone who does. AI answers vary by prompt, user and model version. What we can do is measurably improve the signals these systems rely on, and track your mention rate over time.
What actually improves AI visibility?
In the original GEO study, adding citations, quotations and statistics improved visibility in AI answers by up to 40%, while keyword stuffing performed worse than doing nothing. In practice, clear facts, credible third-party mentions and consistent brand information matter most.
Do I need an llms.txt file?
It doesn’t hurt, and some AI tools read it, but it isn’t a ranking switch. Google has said no special AI text files are needed for its AI features. We focus on the fundamentals first.
Your move
Let’s talk about your generative engine optimization.
Tell us about your business and goals. We’ll reply with honest recommendations and what a first 90 days could look like.